The FTC Begins Crackdown On Behavioral Ads – Is Your Site In The Cross Hairs?
Monday, 02 May 2011 15:50
On March 14, 2011, the Federal Trade Commission (FTC) announced its first behavioral advertising settlement. If your website collects behavioral data or serves behavioral ads – either directly or indirectly through the use of behavioral ad vendors – you need to understand and comply with the FTC’s notice and choice principles, or suffer the consequences.
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Author:Chip Cooper
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