How To Measure The Return On Investment For Social Media In Marketing
Tuesday, 17 January 2012 21:50
“ROI on Social Media? What bloody ROI?” It’s only the first week of January 2012 and already I’m hearing the same refrain as 2011! “How do we calculate the ROI on social media in marketing?” When you begin using social media in your marketing strategy or as a stand alone campaign, it is hard to [...]
Author:Jane van Velsen
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