Social CRM Strategy: A Five-Step Guide
Monday, 28 November 2011 17:50
The five steps to developing a social CRM (SCRM) strategy are oriented toward the specifics of the social media ecosystem you’ll be working in and the customers you’ll be working with. Your strategy should also fit the time and resources you have. Take an inventory of your staff resources and the budget you have for [...]
Author:Chris Bucholtz
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