Five Steps to an Effective Social CRM Strategy
Friday, 21 October 2011 18:50
Before you embark on the five steps, make sure you understand the customers you’ll be working with and the social media ecosystem you’ll be working in. Other important considerations are time and resources. How much staff time can you spare for social CRM (SCRM)? And what budget will you have for sentiment monitoring and listening [...]
Author:Chris Bucholtz
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