The Key to Lucrative Business to Business Social Marketing – A SPN Exclusive Article
Wednesday, 22 June 2011 16:50
There is an ongoing debate over the ROI potential of Business to Business (B2B) social marketing. The argument is usually based on a surface evaluation, in which logic tells us that CEO’s and other decision makers often don’t have time to really use social media for business. Consequently, our carefully crafted messages won’t reach them.
The [...]
Author:Melody McKinnon
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